HONG KONG - Virgin Atlantic is spreading greetings for the coming Year of the Horse with a series of 'lai see' envelopes that include a ‘God of Fortune’ resembling Sir Richard Branson.
HONG KONG - ZenithOptimedia is reported to have won Hong Kong Broadband Network’s media account after a four-way pitch against the long-term incumbent MediaCom, Mindshare and Carat in August.
HONG KONG - Wing On Travel has changed its media agency partner from long-term incumbent PHD to ZenithOptimedia Hong Kong, effective from 1 January.
HONG KONG - During an exclusive interview with Campaign Asia-Pacific, Lanny Leung (pictured), CEO of Wing On Travel, described her intent to use group buying to fuel sales of thematic tours aimed at younger outbound travellers.
HONG KONG - PHD Hong Kong has retained Hong Kong-based Wing On Travel’s media business after a three-way pitch also including Carat.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins