whatever
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Mar 1, 2024
The rise of indies amid Japan's advertising oligopoly
Amid the vast expanse of Japan's advertising landscape dominated by giants like Dentsu, Hakuhodo and ADK, independents are mushrooming. These David-like contenders may lack the colossal budgets of their Goliath counterparts, but they wield a different kind of power—one fueled by strategy, resilience, and agility.
Jan 31, 2019
Japanese company explores freedom to do 'Whatever’
Whatever, the company created by merging Party’s international offices and Dot by Dot, brings together free spirits for whom creative fulfilment takes precedence over just about everything.
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