Those that had a well-developed brand purpose before the crisis and were ready to speak up, found attentive audiences ready to listen and react, but less resilient brands have some ground to make up.
People will move toward brands that are locally sourced unless big brands better explain ingredient origins and packaging, says Nielsen intelligence chief.
TOP OF THE CHARTS: Engaging with this Myanmar's consumers is a challenge, since social media trust is low, says a Humology report.
TOP OF THE CHARTS: Adspend fell 30% in February as pandemic hammered sentiment, but newer categories could soften blow, says Admango.
Almost overnight, brands have shifted their focus to digital and social campaigns to capture consumers at home, but still need to land the right message.
Consumers want them to focus more on their employees' wellness and not exploit the pandemic for business gain
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