viral campaign
Sony Australia gently mocks clueless DSLR users in viral campaign
SYDNEY - Armed with the insight that close to two-thirds of DSLR consumers nearly always have their cameras set to 'auto' mode, Sony and its agencies, led by Havas Sydney, set out to present an alternate option.
Kymechow satirises Tiger-Mom cliche to disrupt crowded educational landscape in Hong Kong
HONG KONG - Kymechow Communications has launched a new viral campaign for local educational centre The Edge to tell Hong Kong parents what NOT to do with their children.
CASE STUDY: How Reebok Taikan's viral campaign became a YouTube hit in Japan
TOKYO - The Reebok Taikan viral video campaign, created by Saatchi & Saatchi Fallon Tokyo, became the second most viewed on YouTube in Japan in 2010.
Unofficial breast cancer Facebook campaign goes viral but does little for the cause
SINGAPORE – Women the world over have risen to a Facebook status challenge for Breast Cancer Awareness month, but detractors says viral success means little unless it translates into action.
McCann Erickson's TVC and viral campaign for YOG shows what the youth can do
SINGAPORE - McCann Erickson inspires the youth by relaying what they can do in its latest TVC for the Youth Olympics Games in Singapore.
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