videoamp
Jan 6, 2022
WarnerMedia brings on Comscore, iSpot and VideoAmp as measurement partners
The decision comes amid growing calls to diversify TV measurement strategies.
Sep 20, 2021
VideoAmp to kick off currency test with major holding companies
There’s a big opening in the US TV measurement space now that Nielsen is without MRC accreditation, and the sharks are circling in the water.
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