Oct 1, 2015

How Vespa 'almost markets itself' in Asia

THE FACE BEHIND THE BRAND: Dario Damati talks about sharing his passion for Piaggio’s two-wheeled icons, including Aprilia and Moto Guzzi, across Asia-Pacific.

Dec 10, 2013

CASE STUDY: How interactive video promoted Piaggio's premium scooter in Vietnam

Piaggio worked with Sofresh to create a digital campaign featuring an interactive online video to unveil the Vespa LXV in a competitive market.

Apr 26, 2012

Vespa India launches its first digital campaign 'Once upon a Vespa'

MUMBAI - In the run-up to the launch of Vespa in India today, OgilvyOne Worldwide, in partnership with Meridian Communications has launched an interactive campaign and contest to communicate the brand's history.

Apr 14, 2010

Piaggio appoints Y&R as creative agency for Vespa in Vietnam

HO CHI MINH CITY - Piaggio Vietnam, a subsidiary of the Italian-based Piaggio Group, one of the world's leading manufacturers of scooters and motorbikes, has appointed Y&R as creative agency for its Vespa line of scooters following a six-way pitch for the account.