THE FACE BEHIND THE BRAND: Dario Damati talks about sharing his passion for Piaggio’s two-wheeled icons, including Aprilia and Moto Guzzi, across Asia-Pacific.
Piaggio worked with Sofresh to create a digital campaign featuring an interactive online video to unveil the Vespa LXV in a competitive market.
MUMBAI - In the run-up to the launch of Vespa in India today, OgilvyOne Worldwide, in partnership with Meridian Communications has launched an interactive campaign and contest to communicate the brand's history.
HO CHI MINH CITY - Piaggio Vietnam, a subsidiary of the Italian-based Piaggio Group, one of the world's leading manufacturers of scooters and motorbikes, has appointed Y&R as creative agency for its Vespa line of scooters following a six-way pitch for the account.
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