In China, factories and feedback move together to create a level of market agility the rest of the world is still chasing.
TODAY'S EDITION
March 06, 2026
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RedBus holds 37% of Malaysia’s online bus market. Now it wants to shape travel decisions
CASE STUDY: Widely used but seen as a booking utility, RedBus built a food travel map to influence travel planning earlier and lift organic installs.
Creative Minds: 'What we do, is still worth fighting for'
The “weird art kid” from Manila is now a creative director in Myanmar, a career built on ideas that go against the grain and clients brave enough to bring them to life.
Ogilvy Thailand appoints BBDO talent as CCO
Gumpon Laksanajinda will step down after an exceptional 25-year tenure with the agency.
Why hesitation might be women's most valuable AI skill
The world doesn't need more people racing toward an AI future without stopping to ask what kind of future it actually is, says Zoe Scaman.
Alvin Neo: Employees over 50 remember fundamentals, having learnt the hard way
With the deadline for Campaign's 50 Over Fifty list for 2026 approaching, one of Singapore's most prominent CMOs explains how a healthy ' bullshit radar' can give senior professionals an advantage if also open to learn.
Adland titan Annette King dies at 57
Former Accenture Song, Publicis and Oglivy leader stepped back from her executive career in 2025.
Campaign Connect Hong Kong: event highlights
More than 100 marketers gathered to discuss AI search, fractured media and a changing population that pushes brands to rethink how they engage customers.
The quiet IWD: where did all the DEI campaigns go?
With visibly fewer brand activations this International Women’s Day, Campaign Asia-Pacific asks whether DEI is being deprioritised in the region or simply de-risked.
Women have been giving for years. Where is the gain?
IWD 2026: For decades, women have given time, labour and emotional energy in exchange for the promise of progress. Charu Srivastava says it’s time that generosity delivers real authority and access.
Laurier shines a light on what women quietly endure every month
On International Women's Day, the brand reminds women they're not alone in the hidden struggles that come with managing period pain and discomfort.
How marketers can stop their brand and budget being buried in AI slop
With forecasts suggesting up to 90% of web content could be AI-generated by 2026, media and fraud experts explain why verification tech alone won’t shield advertisers from the rise of convincing synthetic content.
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Confessions of a CMO: How the modern CMO is using survival intelligence to overcome C-suite challenges
The CMO role is not just adapting to change — it is leading it. New research from Worldwide Partners finds today’s top marketing leaders are embracing ambiguity and redefining themselves as strategic disruptors, narrative builders and internal culture shapers. Explore the five new CMO archetypes reshaping the C-suite in Confessions of a CMO.
OPINIONS
The problem with 'women-focused' marketing
Almost 70% of women don't feel confident by the way marketing portrays them. Brands need to stop looking at women as a neat little segment.
If you want transformative work, stop benchmarking the average
In a bell-curve industry, excellence is statistically rare. Darren Woolley argues that benchmarking the average almost guarantees mediocrity.
Google has just provided 400 billion reasons why the search apocalypse is cancelled
NP Digital ANZ’s managing director says search isn’t dead; it’s become more human. And Google’s Q4 earnings provide the receipts.
Why the Super Bowl’s best ads don’t feel like ads anymore
The Big Game is no longer the idea — it’s the amplifier.
The LLM ad wars have begun and Google isn’t blinking
ChatGPT ads will spark a new battle for intent, but dislodging Google’s search dominance will take more than conversational AI.
Woolley Marketing: Why ‘value’ is the new cost-cutting strategy
After one too many 'pivot to value' conference speeches, Darren Woolley gets honest about what really happens once the doors close.
Gotta catch ’em all: what 30 years of Pokémon teaches brands about building fandom at scale
When you think about the brands you truly love, that fondness is often based on shared memories with others.
How a little cultural wit helped Canva land in Japan
UltraSuperNew’s creative team discuss why authenticity, tone, and star chemistry helped Canva’s message of effortless design shine at Spikes Asia.