unified id
Mar 22, 2021
Google has galvanised Unified ID 2.0, not sown doubt
The adtech firm behind the open source Unified ID 2.0 states its case for why the universal identifier remains a powerful cookie alternative, even without Google's involvement.
Mar 8, 2021
The industry responds to Google’s dismissal of identifiers
The announcement that Google will not support user-level identifiers sent shockwaves across the industry this week.
Mar 4, 2021
Google is not killing ID solutions, but has succeeded in sowing doubt
The company's overnight announcement that it would not support ID initiatives led to shock and misunderstanding. Industry experts weigh in on what it really means, and what Google's true motivations are.
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