Apr 18, 2022

Google’s APAC head of privacy on how marketers can gear up

Jessica Martin on how Asia marketers should be privacy-ready, the promise of Topics, and why Thailand is ahead of the pack in privacy awareness.

Jan 27, 2022

Is Topics too basic?

Google Chrome's new proposed cookie alternative may be favoured by consumers and regulators, but appears to offer significantly reduced value for advertisers, according to early reactions from adtech experts.

Jan 26, 2022

Goodbye FLoC, hello Topics: Google unveils new alternative to cookies

New targeting approach from Google's Privacy Sandbox uses curated list of topics to avoid sensitive categories such as race and gender.