GLOBAL - Samsung's brand value has shot up 40 per cent over the past year, propelling the brand into the top 10 list for the first time, at No. 9 in Interbrand's annual global brand rankings.
When the world's largest sporting event rolls around every four years, brands take out the big guns, and the budgets to boot. On the eve of the London games, we take a look at some of the best TVCs marking the occasion.
To coincide with Campaign's Sports Marketing Report, here is a round-up of what we think are some of the best sports commercials to hit our screens. Watch Lance Armstrong, Michael Jordan and Wayne Rooney, among other great sporting heroes, being funny, inspirational or just very good at what they do.
Like the Olympics and football’s World Cup, rugby’s biggest tournament makes its appearance on the international stage only once every four years. Coinciding with the Rugby World Cup 2011 kicking off today, Campaign takes a look at 10 of the best rugby-themed TVCs that set off to tackle the hearts and minds of consumers.
PHILIPPINES - In partnership with Campaign, Nielsen has compiled an exclusive Top 10 brands report offering insights into the Philippines’ consumer base, as part of a monthly focus on individual markets across the region.
3D this, and 3D that. From televisions and cameras to movies, the world has reignited its fascination with three-dimensional technology. Showing our own affinity for it, the staff at Campaign Asia-Pacific have compiled our ten favourite 3D TVCs. So put on your red and blue 3D glasses to view the 3D version of the TVCs in the links below.
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