Apr 16, 2019

Mindshare and GSK help to brush up on oral health in India

New Sensodyne campaign makes use of Google Assistant to help consumers better protect their teeth.

Jun 19, 2014

CASE STUDY: How Colgate-Palmolive won Myanmar’s first ever Cannes Lion

Colgate Palmolive’s ‘Education for Packaging’ campaign, conceived by Red Fuse Communications Hong Kong together with Y&R Yangon, has won Myanmar’s first-ever Cannes Lion awards.

Jan 21, 2014

Challenger toothpaste brand contends with Colgate, Crest and Darlie in China

"Even if life gives you a hundred reasons to cry, you should find one reason to smile," according to a tear-jerker line from a micromovie by local toothpaste brand Zhonghua (中华牙膏), which is trying to score points with younger consumers in the oral-hygiene category.

Dec 17, 2010

McCann Guangzhou creates TV campaign for Darlie Toothpaste

McCann Erickson Guangming Guangzhou has crafted a Christmas campaign for its client Darlie toothpaste, opting to talk about its freshness with a twist.