third party verification

YouTube to use own co-viewing data for CTV advertising sparking transparency concerns
Aug 24, 2023
Staff Reporters

YouTube to use own co-viewing data for CTV advertising sparking transparency concerns

The change will take effect from January 2024 and will impact YouTube Select video inventory on CTV.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Baidu PR head apologises after backlash sparked by controversial videos

1 Baidu PR head apologises after backlash sparked by controversial videos

'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

2 'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

Baidu PR head departs company following controversial videos

3 Baidu PR head departs company following controversial videos

The changing face of political ad campaigns in India

4 The changing face of political ad campaigns in India

Apple's 'Crush' ad elicits backlash from marketing and PR pros

5 Apple's 'Crush' ad elicits backlash from marketing and PR pros

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

6 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Move and win roundup: Week of May 6, 2024

7 Move and win roundup: Week of May 6, 2024

Pepsi unveils new logo and identity; colours 120 markets in electric blue

8 Pepsi unveils new logo and identity; colours 120 markets in electric blue

Is there a place for 'fake OOH' ads in the industry?

9 Is there a place for 'fake OOH' ads in the industry?

Women Leading Change Awards 2024: Winners revealed

10 Women Leading Change Awards 2024: Winners revealed