the wizard of oz
Jul 12, 2013
CASE STUDY: How Bulla Dairy Foods used Oz to sell ice cream in Oz
When the budget precluded the kind of campaign that would be necessary to create positive brand associations from scratch, Bulla Dairy Foods and The Bridge found the warm feelings they wanted in a classic Warner Bros movie-musical.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
