The undertaking, spearheaded by former Blue Current MD Tetsuya Honda, is designed to teach best practices and farm talent out to clients looking for flexibility they can’t find in agencies.
The 'less stuff' guru spoke with us in advance of her appearance at Cannes Lions today.
After more than a decade at the Omnicom Group agency, Honda sees a gap in the market for PR “architects”.
The "role" of a soft drink, the perils of "kissing ass" in creative and the portrayal of Japanese as the "bored-looking people at a party" were among the more interesting takeaways.
TOKYO – BlueCurrent has appointed Hideto Hara (pictured) as senior vice-president in Japan as the company looks to diversify its areas of expertise.
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