tcs

Inhousing drives marketing for TCS, India’s largest technology outsourcer
Nov 9, 2021
Rahul Sachitanand

Inhousing drives marketing for TCS, India’s largest technology outsourcer

CMO Rajashree R. explains how Tata Consultancy Services' inhouse team is breaking away from stereotypical B2B imagery of buildings, servers and people, to focus on aspiration and human connection.

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