taipan mooncake

Taipan Mooncake ad does away with 'old school'
Aug 30, 2011
Benjamin Li

Taipan Mooncake ad does away with 'old school'

HONG KONG - Taipan Bread and Cake hopes to stand out from the conventional mooncake advertising strategy with a quirky creative that ‘Does away with old school’.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Chinese media rebate corruption probe widens across agencies

1 Chinese media rebate corruption probe widens across agencies

Labubu, the art toy craze and why grown-ups can’t get enough

2 Labubu, the art toy craze and why grown-ups can’t get enough

Southeast’s Asia’s top 50 brands 2025

3 Southeast’s Asia’s top 50 brands 2025

Did the strategic planner just kill the advertising agency?

4 Did the strategic planner just kill the advertising agency?

Mars to switch $1.7 billion media account out of WPP

5 Mars to switch $1.7 billion media account out of WPP

APAC Power List 2025: The region's most powerful brand leaders

6 APAC Power List 2025: The region's most powerful brand leaders

Mindshare, EssenceMediacom China chiefs exit

7 Mindshare, EssenceMediacom China chiefs exit

Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

8 Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

9 What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

PR Awards Asia-Pacific 2025: Winners announced

10 PR Awards Asia-Pacific 2025: Winners announced