swift mania

How brands are harnessing Taylor Swift mania in APAC
Mar 6, 2024
Matthew Keegan

How brands are harnessing Taylor Swift mania in APAC

As ‘Swift-mania’ hits Singapore with the singer's sold out Eras Tour, Campaign explores how the American superstar has created a marketing frenzy in the region while providing a golden opportunity for brands to connect with fans in innovative ways.

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