summer games

Aug 4, 2021

Athletes are people too

Focus on humanising instead of idolising

Jul 12, 2021

Toyota taps Australian Paralympian's steely grit for mobility message

Brand purpose and Olympic sponsorship come together as Toyota helps wheelchair rugby athlete Ryley Batt to move ahead in a Saatchis campaign.

May 19, 2021

Should brands skip the Tokyo Olympics and think Paris 2024?

Due to the pandemic, the hype around the Tokyo Olympic Games has been largely absent. But this year’s embattled event could still be worth a shot.