Apr 6, 2020

Stuart McLennan to lead Rakuten Advertising in APAC

Former DAN media and performance leader in APAC tasked with extending business deeper into Asia

Jan 12, 2015

Service brands must shape reality, not build branding fantasies

ASIA-PACIFIC – As hospitality in Asia evolves, there’s little room for marketing and delivering a service as you would a product. James Stuart, co-founder of The Brand Company and author of Hotel Brand Bites, talks to Campaign Asia-Pacific about key strategies that marketers and entrepreneurs need to craft service and hotel brands for the 21st century.