soy joy

Sep 27, 2010

SoyJoy annihilates bad snacks Western-style

Reminiscent of old Western films, SoyJoy’s ‘Anti-snack’ online campaign positions unhealthy snacks as bad guys to be obliterated.

Feb 1, 2010

Dentsu Indonesia win Soy Joy account from Ogilvy & Mather

JAKARTA - Dentsu Indonesia has won the creative and media account for Japanese nutrition bar brand Soy Joy following a pitch that involved several agencies including Lowe, Hakuhodo and incumbent Ogilvy & Mather.