social intelligence

Jul 17, 2015

Lamplight rethinks effect of Asian vernaculars on social analytics

HONG KONG - Mandy Chi's Instagram post mentioning her eye capillaries bursting halfway through a Cathay Pacific flight is one example of a negative post associated with a brand on social media. But there is a wider range of sentiment that Lamplight, a new social data analytics company, is trying to help marketers understand.

Jun 11, 2015

Brandwatch launches in Asia, appoints Christel Quek as VP

ASIA-PACIFIC – Brandwatch, a social media intelligence company based in the UK, has entered Asia-Pacific, appointing Christel Quek as its VP for Southeast Asia.