“The biggest challenge is speed” says the holding company COO.
TODAY'S EDITION
06/22/2026
CANNES CONTENDERS FROM ASIA-PACIFIC
Latest
Edelman appoints two new regional creator marketing leads
Sushant Vithaldas and Vimlarithan Vijaya will oversee creator marketing across APAC.
Campaign steps up global expansion by launching in Central and Eastern Europe
Under new partnership with The Brief Media Company Campaign will enter Poland, the Czech Republic, Slovakia, Hungary and Romania.
KFC Australia pushes its chicken packaging to its limits
When you’re going "full chicken”, ordinary cardboard boxes apparently don't cut it.
Promoted content
Beyond traditional messaging: how Macao leverages the creator economy and unmissable experiences to stand out
Ahead of its first visit to Cannes Lions, the vibrant Asian destination discusses how a multi-channel approach, with an emphasis on creative risk-taking, is reaching audiences at scale and bringing in millions of new visitors
Creative Minds: From motorbikes to scaling Mount Fuji, Thanva Chonpa lives his without fear
He once dreamed of being an Australian bush firefighter – today, the designer finds other avenues for risk-taking
What's the one word missing from Pride marketing today?
As part of Campaign Asia-Pacific's Pride 2026 coverage, we're asking marketers, creatives and communications professionals across APAC to answer a simple question. Share your answer today.
40 Under 40 2026: The new faces of influence across APAC marketing
Take a look at our annual list of emerging leaders from 14 Asia-Pacific markets who are moving our industry forward.
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Promoted content
Beyond traditional messaging: how Macao leverages the creator economy and unmissable experiences to stand out
Ahead of its first visit to Cannes Lions, the vibrant Asian destination discusses how a multi-channel approach, with an emphasis on creative risk-taking, is reaching audiences at scale and bringing in millions of new visitors
OPINIONS
What marketing to CFOs teaches me as a CMO
The same scepticism CFOs bring to a vendor pitch is what marketers must navigate internally in budget conversations.
Cindy Rose: Our industry skilfully reinvented many times and we must now do it again
Ahead of Cannes Lions 2026, Campaign is asking leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry. WPP’s Cindy Rose offers her view as part of the series.
Takeshi Sano: Creativity is a multiplier of business value that extends far beyond advertising
Ahead of Cannes Lions 2026, Campaign asks senior leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry.
The Information
Has adland’s AI investment paid off?
Holding companies are pouring millions into AI, but after two years of investments, mounting layoffs and rising token costs, the industry faces a mounting proof problem.
A function that cannot measure 'judgment' cannot defend it
As AI reshapes the communications function, the profession is hiding behind a word it has never had to prove.
Business as usual is a dangerous fantasy for advertisers to believe in
One minute we’re cheering trillion-dollar ad spend forecasts; the next, oil tankers are stalled in the Strait of Hormuz, and budgets are on the chopping block. Stability is an illusion, and adland needs to get better at handling it.
Does brand power come from culture or scale in the AI era? Gita de Beer and Andy Wilson face off
After a tie in the spirited Campaign360 debate, Heineken’s Gita de Beer and Andy Wilson return for a bonus round on brand power in the AI era.
Woolley Marketing: Why your agency’s best work is not for sale
Procurement can accelerate a process, but it cannot manufacture brilliance. A faster milk cart is a poor substitute for a racehorse, argues Darren Woolley.