silk road

May 29, 2017

One belt, one road, many brands

Why marketers and brand builders should care about China's massive silk road scheme.

Jul 15, 2011

Turkish Airlines retraces Silk Road for campaign supporting Hong Kong athletes

HONG KONG - Turkish Airlines has embarked on its first sports-related campaign by sponsoring cyclists Marie Christie-Lee and Andrea Oschetti to retrace the historic Silk Road route on two wheels, and raising funds to support local athletes in Hong Kong.