shopper trends
Jul 28, 2011
Brand equity needed to win over shoppers
SINGAPORE – Brands and retailers need to offer exciting promotions and build brand equity through aggressive marketing campaigns in order to overcome inflation concerns, Jorge Rodriguez, head of retailer services at Nielsen Singapore has said.
Jul 12, 2011
Malaysians are Southeast Asia's most price-sensitive shoppers
KUALA LUMPUR - Malaysian shoppers are the region's most price-sensitive, and the second most promotion-driven after Vietnam, says a new study by Nielsen.
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