Apr 19, 2023

Ariel shows long term impact of not sharing the load

Watch the film conceptualised by BBDO India here

Feb 15, 2022

A woman asks to be seen in Ariel's latest #ShareTheLoad ad

Tone shifts in the fifth edition of Ariel's equality series to reflect a sense of restlessness and impatience among women at the pace of change, says BBDO's Josy Paul.