Inside Infiniti’s Formula 1 marketing machine
How the luxury carmaker built a unique relationship with the reigning F1 champion, and how the man in charge of driving that partnership steers it toward the company’s ultimate goals.
Sebastian Vettel races celebrities in Shanghai for Infiniti
Four-time F1 champion Sebastian Vettel exchanged his usual ride for an Infiniti Q50 yesterday in Shanghai, taking part in a celebrity race for the car's China launch. The Infiniti Red Bull Racing team driver, who also serves as Infiniti’s 'director of performance', is in town for this weekend's Shanghai Grand Prix. Vettel raced against movie star Jimmy Lin, snooker player Pan Xiaoting and businessman Yao Jinbo, as well as two contest winners.
Infiniti signs Sebastian Vettel as first global ambassador
GLOBAL - Formula One world champion Sebastian Vettel is to become the first global brand ambassador for Infiniti, the Japanese luxury car manufacturer.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins