sebastian vettel

Apr 25, 2014

Inside Infiniti’s Formula 1 marketing machine

How the luxury carmaker built a unique relationship with the reigning F1 champion, and how the man in charge of driving that partnership steers it toward the company’s ultimate goals.

Apr 17, 2014

Sebastian Vettel races celebrities in Shanghai for Infiniti

Four-time F1 champion Sebastian Vettel exchanged his usual ride for an Infiniti Q50 yesterday in Shanghai, taking part in a celebrity race for the car's China launch. The Infiniti Red Bull Racing team driver, who also serves as Infiniti’s 'director of performance', is in town for this weekend's Shanghai Grand Prix. Vettel raced against movie star Jimmy Lin, snooker player Pan Xiaoting and businessman Yao Jinbo, as well as two contest winners.

May 26, 2011

Infiniti signs Sebastian Vettel as first global ambassador

GLOBAL - Formula One world champion Sebastian Vettel is to become the first global brand ambassador for Infiniti, the Japanese luxury car manufacturer.