Dec 2, 2014

Pun control: Will wordplay suppression stifle Chinese creativity?

BEIJING - China's new anti-pun regulation, if strictly applied, may force copywriters to stay away from puns for TV advertising campaigns, but it is not likely to be the end of creativity as we know it.

Feb 7, 2013

SARFT cracks down on corruption by banning 'gift-giving' ads

BEIJING - The State Administration of Radio, Film and Television (SARFT) has issued an order to radio and television stations to immediately stop broadcasting "gifting" ads.

Aug 6, 2012

China’s ban on remakes of foreign shows: A decision made by 'old-school minds'

BEIJING - SARFT, China’s film and TV censorship board, has issued six more thou-shalt-nots in a list of new regulations for Chinese television, one of which is a ban on remakes or clones of foreign TV shows.

Jul 12, 2012

China slaps restrictions on online videos, micro-movies

BEIJING - China's State Administration of Radio, Film and Television (SARFT) and the State Internet Information Office have jointly issued restrictions on "vulgar" content and "low-class" themes in online videos and micro-movies, but the advertising industry need not be worried about the change, according to sources contacted by Campaign Asia-Pacific.

Feb 10, 2012

New TV ad rules in China steer media budgets to digital

CHINA - New nationwide television advertising regulations have put a spanner in the works for advertisers, and digital media is unsurprisingly gaining favour in many media plans.

Nov 29, 2011

China to ban ads during TV dramas in 2012

BEIJING - China will enforce a ban on satellite TV stations airing commercials during television dramas, from 1 January 2012.