Optimising customer engagement in an evolving world
During an executive roundtable hosted by Campaign Asia and Braze, marketing leaders from across APAC took a deep dive into customer engagement, discussing the rising demand for personalised experiences.
How CMOs can be a force for change when defining brand purpose
At a roundtable hosted by Campaign and Twitter, Asia’s top marketing leaders speak candidly about avoiding ‘woke-washing’, living with controversy, and balancing real-world impact and long-term profit.
The CMO Circle: The power of personalisation
During the third edition of the Campaign x Salesforce roundtable series, leading marketers discussed how companies are improving channel personalisation efforts to meet customers’ expectations, and offered fresh insights on personalisation in the context of Covid, technology and 2021.
Building resilient brands: marketing leaders on adapting to the mobile era
During an invite-only roundtable, co-hosted by Campaign and InMobi, marketing leaders from across APAC discussed how the rise of mobile has helped brands navigate shifting customer journeys and business strategies, and how to thrive in a decade increasingly defined by data.
Budgets not buckets: rethinking media spend
The proliferation of new media platforms offers marketers more ways than ever to reach audiences. Emerging channels such as connected TV, digital OOH and audio are all growing rapidly, but how should marketers be budgeting for them?
DoubleVerify Roundtable: How to maximise media quality
Brand marketer roundtable touches on growing concerns around brand safety, ad fraud and overall media quality, highlighting some of the solutions that could help minimise these issues.
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