During an invite-only roundtable, co-hosted by Campaign and InMobi, marketing leaders from across APAC discussed how the rise of mobile has helped brands navigate shifting customer journeys and business strategies, and how to thrive in a decade increasingly defined by data.
Brand marketer roundtable touches on growing concerns around brand safety, ad fraud and overall media quality, highlighting some of the solutions that could help minimise these issues.
At a recent roundtable, leading media executives discussed overcoming fragmentation, investing in innovation, and spurring cultural change in the marketplace.
At an IPG Mediabrands’ roundtable, experts discussed the pitfalls of choice in the digital space, moving away from campaign-led marketing and getting on board with digital transformation.
As part of this year’s Women to Watch, in partnership with TBWA, a panel of experts debated how far gender diversity has come in the marketing and communications industry, and how much there still is to do. Here are some key takeaways.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins