Brand marketer roundtable touches on growing concerns around brand safety, ad fraud and overall media quality, highlighting some of the solutions that could help minimise these issues.
At a recent roundtable, leading media executives discussed overcoming fragmentation, investing in innovation, and spurring cultural change in the marketplace.
At an IPG Mediabrands’ roundtable, experts discussed the pitfalls of choice in the digital space, moving away from campaign-led marketing and getting on board with digital transformation.
As part of this year’s Women to Watch, in partnership with TBWA, a panel of experts debated how far gender diversity has come in the marketing and communications industry, and how much there still is to do. Here are some key takeaways.
CHINA INNOVATION 2016: A roundtable discussion co-hosted with Miaozhen last week touched on the sources of innovative ideas, the abilities of AI, the validity of data and whether consumers even know what they want.
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