Campaign Asia-Pacific, in association with Roth Observatory International, announces the winners of the second-annual Agency | Marketer Partnership Award.
Intermediaries have proliferated to become a regional fixture in recent years. But what do they really bring to the table?
BEIJING - Serviceplan China has won BMW's traditional creative business in an elaborate six-month pitch process, which signifies an end to Leo Burnett's five-year relationship with the challenging account.
ASIA-PACIFIC - Campaign Asia-Pacific, in association with Roth Observatory, is delighted to announce the launch of the Agency | Marketer Partnership Award to recognise Asia-Pacific’s most effective client-agency relationships.
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