ros hamilton

Jul 15, 2013

GM chooses video over TV in Korea, sees improved brand metrics

SEOUL - General Motors, one of the largest advertisers globally, is tweaking its media mix in Korea, shifting television ad spend to video advertising in an effort to increase its market share in the country.

Jul 21, 2011

Aegis names regional consumer insights director

SINGAPORE – Aegis Media has appointed Ros Hamilton as director of consumer insights for Asia-Pacific.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins