SPOT SURVEY RESULTS: Nearly half of respondents to our survey say the activation crossed a line. And high fractions of respondents also favour more caution by brands—and even regulation—when it comes to exposing kids to marketing for adult fare.
Facebook, Snap, Twitter and YouTube join 11 alcohol producers in a promise to improve targeting and opt-out mechanisms.
A shifting consumer mindset points to a rising need for big brands to ‘grow small’ or risk losing market share and loyalty, writes Flamingo's Joey Dembs
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins