Matthew Miller
Sep 19, 2018

Alcohol producers sign pledge for responsible social-media advertising

Facebook, Snap, Twitter and YouTube join 11 alcohol producers in a promise to improve targeting and opt-out mechanisms.

Along with with prominent social-media platforms, the IARD International Alliance for Responsible Drinking has announced an effort to ensure that alcohol marketing only reaches adults and to make it easier for people to opt out of alcohol advertising on social-media platforms.

The 11 beer, wine and spirits companies that make up the IARD ABInBev, Asahi, Bacardi, Beam Suntory, Brown-Forman, Carlsberg Group, Diageo, Heineken, Kirin, MolsonCoors and Pernod Ricard, along with...

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