Oct 17, 2022

From ‘pargoy’ to Jill Gorden: TikTok’s power in Indonesia’s attention economy

The values of authenticity and consistency become principal for creators who aim to stand out amid the hustle of the TikTok arena. And this can finally be adapted by brands who want to emphasise their presence on the platform.

Jul 27, 2022

Korea: The Asian Tiger’s cultural leap

How South Korea leveraged ‘soft power’ and cultural dominance in its killer marketing strategy.

Jun 27, 2022

What’s next for NFTs: Cartoon monkeys or the future of ownership?

The key promise of NFTs is that this new mode of ownership will bridge consumers’ lives in the physical world with their virtual belongings in the metaverse.

Apr 7, 2022

Fleeing fragility: The emerging Indian man

Deconstructing the changing codes of masculinity in India through a semiotic reading of the fast-growing men’s grooming industry

Aug 31, 2018

New Cambodia agency QED forms

Two independent PR and digital ‘sister agencies’ are merging in Phnom Penh.

Apr 26, 2018

Deep design to the rescue: Solving wicked problems of the future

'Deep design' is a way of bringing clarity and order to a discourse on design that focuses on the human, but seems to lack empathy for human needs.