Sep 26, 2013

Crocs signs Korean celebrity Ga-In to broaden appeal beyond comfort

ASIA-PACIFIC - Crocs, the maker of bright plastic sandals that most people would not call 'stylish' (and many people would call 'ugly'), is signing celebrities in various countries to show consumers that its products are not only comfortable but also cool and stylish.

Apr 16, 2013

Psy seeks personal tour chef in Facebook-led campaign for Bibigo

SEOUL - Korean food brand Bibigo has launched a global campaign featuring the latest dance move from Psy, the brand's new official spokesperson.