pride month

Jul 14, 2023

Was this Pride Month a watershed moment for advertisers and disinformation?

The anti-trans hate continues to intensify and so does the scrutiny on brands to interrogate their role in the ecosystem of disinformation.

Jun 29, 2023

Breaking the mould: Diversifying LGBTQ+ representation in brand narratives

The full, multidimensional representation of LGBTQ+ communities in media is essential for brands to be seen as inclusive and supportive, in an authentic way— rather than merely depicting lessons in tolerance.

Jun 21, 2023

Pride month: Are loud and proud campaigns still the best approach?

Pride marketing signals tolerance. With brands in the US under a genuine threat of backlash and boycott for their support of the LGBTQ+ community, where does this changed environment leave the socially conservative markets of APAC?

Jun 20, 2023

Pride Month: Hilton champions LGBTQIA+ empowerment through youth programs

In an era where brand activism can be met with cynical opposition, Campaign finds out how international hospitality giant Hilton, is supporting youth allyship with a meaningful new program focused around equal representation at school formals.

Jun 19, 2023

Pride Month: Coming out is a family affair

Singapore has turned a page on section 377A, but the fight for LGBTQ+ rights is far from over. This Pride Month, Finn Partners' Cherry Tan shares her personal tale of struggles, stigma and coming out.

Jun 2, 2023

'Legitimate anxiety': Anti-LGBTQ activists flex muscles, brands get tentative about Pride

Bud Light. Target. Kohl’s. Even Chick-fil-A. Brands know they could be the next to be targeted for celebrating Pride.