pride month

4 hours ago

Pride marketing: Even the smallest acknowledgement can have the biggest impact

Brand support for the LGBTQ+ community in a continuous capacity can be a lifeline for individuals, says the chair of the Media Federation of Australia’s (MFA) diversity, equity, and inclusion advisory panel.

Jun 2, 2024

Pride Month marketing: From rainbow-washing to wariness

As we kick off Pride, corporate participation is expected to dwindle.

May 28, 2024

Pride 2024: A call for more courageous allies

If businesses want to be allies of the LGBTQ+ community, they should act like they mean it, says Howard Pulchin-Ramos.

Jul 14, 2023

Was this Pride Month a watershed moment for advertisers and disinformation?

The anti-trans hate continues to intensify and so does the scrutiny on brands to interrogate their role in the ecosystem of disinformation.

Jun 29, 2023

Breaking the mould: Diversifying LGBTQ+ representation in brand narratives

The full, multidimensional representation of LGBTQ+ communities in media is essential for brands to be seen as inclusive and supportive, in an authentic way— rather than merely depicting lessons in tolerance.

Jun 21, 2023

Pride month: Are loud and proud campaigns still the best approach?

Pride marketing signals tolerance. With brands in the US under a genuine threat of backlash and boycott for their support of the LGBTQ+ community, where does this changed environment leave the socially conservative markets of APAC?