The anti-trans hate continues to intensify and so does the scrutiny on brands to interrogate their role in the ecosystem of disinformation.
The full, multidimensional representation of LGBTQ+ communities in media is essential for brands to be seen as inclusive and supportive, in an authentic way— rather than merely depicting lessons in tolerance.
Pride marketing signals tolerance. With brands in the US under a genuine threat of backlash and boycott for their support of the LGBTQ+ community, where does this changed environment leave the socially conservative markets of APAC?
In an era where brand activism can be met with cynical opposition, Campaign finds out how international hospitality giant Hilton, is supporting youth allyship with a meaningful new program focused around equal representation at school formals.
Singapore has turned a page on section 377A, but the fight for LGBTQ+ rights is far from over. This Pride Month, Finn Partners' Cherry Tan shares her personal tale of struggles, stigma and coming out.
Bud Light. Target. Kohl’s. Even Chick-fil-A. Brands know they could be the next to be targeted for celebrating Pride.
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