pride marketing
Dec 1, 2022
WPP goes 'Beyond the Rainbow' to better understand queer audiences
Done on more than 7,500 respondents, the study aims to be a practical guide to bridge the gaps in the current Pride marketing model.
Jul 5, 2022
Pride without pandering: HSBC’s Richa Goswami on purpose and 'pink-washing'
The bank's chief customer and marketing officer on why brand support for the queer community can risk being 'performative' when initiatives start and end during Pride month.
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