WPP-owned native advertising company hires GroupM veteran to lead region and expand to new markets.
SINGAPORE - Xaxis and Plista have announced what they tout as the most comprehensive programmatic platform for native advertising, along with a new global CEO and new office in Thailand.
MALAYSIA - Native advertising solutions provider Plista has launched partner offices in Beijing, Shanghai and Kuala Lumpur in response to growing market demand in the region.
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