Dec 15, 2014

Gamified experiences gain traction with brands

SINGAPORE - More snazzy-looking touchscreens are likely to make their way to supermarkets and department stores in Singapore as more brands start to experiment with gamified experiences.

Jun 3, 2014

PlayTMN's gamified interactions promise radical results

SINGAPORE - Singapore-based in-store interactive company PlayTMN, which has run a number of campaigns for Unilever, says it has achieved 1 million consumer engagements in just five months.