pirelli
Apr 3, 2013
Continental calls PR agency meeting for SUV tyre launch
SHANGHAI - Continental, a major global tyre producer, has invited a number of PR agencies for an agency meeting to identify a partner to lead the launch of its new SUV tyre product in China later this year.
Feb 22, 2010
Chinese Super League soccer scandal keeps sponsors on the sidelines
Famous brands are reluctant to lend their names to the Chinese Super League (CSL) until corruption within the sport is kicked into touch. Four title sponsors in less than six years include Siemens, British telecom vendor Iphox, Chinese brewery Kingway and incumbent Pirelli.
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