people
CP+B vets unveil global network for creatives
Jay Gelardi and Russell Heubach have launched Gypsy, a network of global creative talent capitalising on remote workers and the many layoffs from the big holding companies.
What the ad industry can do to stop the exodus of their best talents
What do advertising people have in common with construction workers, taxi drivers, textile machine operators and people who operate drilling machines? They’re all working in areas where jobs are disappearing the fastest. Fact is the advertising industry loses more jobs than any other industry having shed 65% of all jobs over the past decade, according to the Wall Street Journal.
Creative People: The most important resource of all
Campaign Asia’s recent celebration of their 40th Anniversary covering the media and marketing industry was brilliant in reflecting on the leaders, thinkers, and creators who have shaped, influenced, and changed the industry we work in. But there are more accolades to pass around.
Parixit Bhattacharya comes on board at TBWA\India as group chief creative officer
INDIA - JWT India's creative director Parixit Bhattacharya will be replacing Rahul Sengupta, who plans to leave at the end of March, as national creative director at TBWA India.
CASE STUDY: How Durex improved relevance to youth ahead of first sexual experience
Reckitt Benckiser China wanted to improve Durex's relevance among young people, who knew the brand name but perhaps not the product benefits, and may not have viewed it as a youthful brand.
Updated: Anita Nayyar returns to Havas Media
Nayyar moves back as CEO, India and South Asia, Havas Media; she had left Havas Media in April this year to join BCCL
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