people

May 9, 2022

Talent crunch dominates APAC brand marketing challenges

Short talent supply, mismatched skills, and limited headcount are three of five top challenges facing brands and agencies, says exclusive research from Campaign Asia-Pacific, Forrester and the WFA presented at Campaign360.

Apr 12, 2022

In a tech-centric world, is marcomms getting left behind?

Marcomms professionals need to upgrade their skill sets and become more tech-savvy if they want to futureproof their careers, argues the managing director of Thrive PR + Communications.

Feb 28, 2022

‘The future is freelance’: what is the secret to retaining entry-level workers?

After the year of 'The Great Resignation' and companies seeking to diversify their talent pools, how can agencies hang on to their new entry-level recruits?

Jan 27, 2022

The Great Resignation hits CMOs

Recent high-profile chief marketer departures underscore the growing complexity of the job.

Nov 16, 2021

Asia-Pacific CMOs struggle to align staff with new marketing challenges

Marketing teams have not kept up with overwhelming needs for flexibility and agility, according an exclusive look at new research from Neon Leaders.

Nov 11, 2021

Market revival brings talent turmoil to adland

The pandemic-driven 'great resignation', greater opportunities outside of the industry and structural issues within are resulting in unprecedented people challenges in Asia Pacific.