Short talent supply, mismatched skills, and limited headcount are three of five top challenges facing brands and agencies, says exclusive research from Campaign Asia-Pacific, Forrester and the WFA presented at Campaign360.
Marcomms professionals need to upgrade their skill sets and become more tech-savvy if they want to futureproof their careers, argues the managing director of Thrive PR + Communications.
After the year of 'The Great Resignation' and companies seeking to diversify their talent pools, how can agencies hang on to their new entry-level recruits?
Recent high-profile chief marketer departures underscore the growing complexity of the job.
Marketing teams have not kept up with overwhelming needs for flexibility and agility, according an exclusive look at new research from Neon Leaders.
The pandemic-driven 'great resignation', greater opportunities outside of the industry and structural issues within are resulting in unprecedented people challenges in Asia Pacific.
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