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Feb 1, 2016

Why can't insurance be a positive experience, DirectAsia asks

SINGAPORE - One might be hard-pressed to associate the world of insurance with any positivity given the serious life events it involves, not to mention the weepy advertising that is in vogue, but challenger brand DirectAsia Insurance believes an upbeat positioning can work.

Mar 13, 2013

Leo Burnett launches institute to help brands better understand human behaviour

SINGAPORE - Agency network Leo Burnett has launched its Institute of Behaviour in Singapore, based on the belief that understanding people's behaviour is the key to the future of communication.