Intermediaries have proliferated to become a regional fixture in recent years. But what do they really bring to the table?
ASIA-PACIFIC - Client-agency intermediary Oystercatchers is expanding into Asia-Pacific, launching its first office in Hong Kong and planning to roll out to China, Thailand, Singapore, Malaysia and India, Gillian Harrison, managing partner, told Campaign Asia-Pacific.
GLOBAL - McLaren Automotive is looking for an agency to handle its global advertising as it gears up its bid to take on rivals Ferrari, Lamborghini and Porsche in the top-end sports car market.
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