Aug 26, 2015
How Chinese consumers interact with online video advertising
SHANGHAI - New research takes a close look at how Chinese consumers interact with online video advertising, raising questions on "getting it right".
Apr 8, 2013
Neuroscience shows online-video ads more emotive than traditional TV: Vivaki
BEIJING & WUHAN - Advertising efficiency is at least 1.713 times higher for online video ads than for traditional TV spots in terms of triggering positive emotional responses, according to a neuroscience study by VivaKi and Brain Intelligence.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins