oracle added value

Jul 15, 2013

Harness the power of family marketing in China

Though family scenes are common in advertising, brands could be doing more to capitalize on family bonds and family-driven purchase motivations in mainland marketing.

Jun 19, 2013

Coke goes back to basics in Myanmar

MYANMAR - Coca-Cola may have more than 120 years of selling experience, but in Myanmar, the world’s largest beverage company is starting from scratch.

May 27, 2013

Expecting first profit in years, Sharp must turn attention to brand

ASIA-PACIFIC - Beleaguered consumer-electronics company Sharp believes it is achieving a financial turnaround. Now the brand positioning needs some attention, according to industry experts.

Feb 26, 2013

Why Philips plans to drop 'Electronics' from its name

GLOBAL - Dutch company Royal Philips Electronics has announced that it plans to drop the word ‘Electronics’ from its name as it moves away from consumer electronics and focuses more on health, wellness and lighting products.

Oct 22, 2010

CLP opens tender for market research, creative and media partners

HONG KONG - CLP Power has launched a tender in search of a market research, media and creative agency partner for research and communication projects in Hong Kong.