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Harness the power of family marketing in China
Though family scenes are common in advertising, brands could be doing more to capitalize on family bonds and family-driven purchase motivations in mainland marketing.
Coke goes back to basics in Myanmar
MYANMAR - Coca-Cola may have more than 120 years of selling experience, but in Myanmar, the world’s largest beverage company is starting from scratch.
Expecting first profit in years, Sharp must turn attention to brand
ASIA-PACIFIC - Beleaguered consumer-electronics company Sharp believes it is achieving a financial turnaround. Now the brand positioning needs some attention, according to industry experts.
Why Philips plans to drop 'Electronics' from its name
GLOBAL - Dutch company Royal Philips Electronics has announced that it plans to drop the word ‘Electronics’ from its name as it moves away from consumer electronics and focuses more on health, wellness and lighting products.
CLP opens tender for market research, creative and media partners
HONG KONG - CLP Power has launched a tender in search of a market research, media and creative agency partner for research and communication projects in Hong Kong.
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