open intelligence

WPP launches data solution Open Intelligence
Jun 4, 2025
Shauna Lewis

WPP launches data solution Open Intelligence

The network is calling the solution the advertising industry’s 'first large marketing model'.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Chinese media rebate corruption probe widens across agencies

1 Chinese media rebate corruption probe widens across agencies

Did the strategic planner just kill the advertising agency?

2 Did the strategic planner just kill the advertising agency?

APAC Power List 2025: The region's most powerful brand leaders

3 APAC Power List 2025: The region's most powerful brand leaders

Labubu, the art toy craze and why grown-ups can’t get enough

4 Labubu, the art toy craze and why grown-ups can’t get enough

Southeast’s Asia’s top 50 brands 2025

5 Southeast’s Asia’s top 50 brands 2025

Mindshare, EssenceMediacom China chiefs exit

6 Mindshare, EssenceMediacom China chiefs exit

Asia-Pacific Power List 2025: Ravi Santhanam, HDFC Bank

7 Asia-Pacific Power List 2025: Ravi Santhanam, HDFC Bank

Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

8 Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

Group M officially rebrands to WPP Media

9 Group M officially rebrands to WPP Media

GroupM tells staff about redundancies as restructure hits UK

10 GroupM tells staff about redundancies as restructure hits UK