Nov 15, 2020

A return to the Obama comms playbook? Not exactly

The Biden administration will be night and day from the Trump White House, but also distinct from the last Democratic president.

Nov 8, 2012

OPINION: Obama re-election underscores power of digital media

Transfixed as yesterday's election in the US played out over digital and social channels, Laura Gordon, business development director, Asia Pacific, Omnicom Media Group, was struck by the powerful lesson the election holds for brands.

Oct 2, 2008

Opinion... The White House battleground has shifted online

In the old days of, say, 2004, America's nightly primetime TV news bulletins were the dominant campaign battleground.