Carlsberg boosts fan engagement with English Premier League
HONG KONG- To promote its three-year global deal as official beer sponsor of the English Premier League (EPL), Carlsberg Hong Kong has kickstarted a series of marketing initiatives including a chance to win a free trip to an EPL match in the UK.
Solvil et Titus tries new paths to love
Hong Kong-based watch company Solvil et Titus has extended its ‘Time is love’ campaign to the young and elderly, creating three new TV commercials under the theme of ‘The path of love’.
Art-house cinemas: A hot spot for brands?
HONG KONG - If you think art-house cinemas are purely for nerdy film buffs watching surrealist French movies, you may need to adjust your attitude. Gary Mak (麥聖希), MD of Broadway Cinematheque in Hong Kong and MOMA Beijing, argues that such theatres provide opportunities to reach a young and culturally sophisticated audience.
Agency leaders shake heads at Hong Kong free-to-air TV decision
HONG KONG - Media-agency heads see a lost opportunity in the Hong Kong Broadcasting Authority's unexpected decision to issue free-to-air TV licenses to i-Cable TV and Now TV while rejecting the application of Ricky Wong Wai-kay’s Hong Kong Television Network (HKTV).
BBC celebrity chef James Martin steams up buzz for new program on Now TV
British celebrity chef James Martin of the BBC's "Saturday Kitchen" was in Hong Kong on 25 April to host two cooking sessions at HK Culinary School in North Point. Local journalists and 25 guests of Now TV learned some tricks from Martin for making chocolate pudding, strawberry gâteaux and a fish dish. Now TV will debut "James Martin's Mediterranean" on 4 May. Madison Communications is the long-term PR agency of BBC Worldwide.
Thrill Channel's scary PR push employed ghosts to hand out ice cream
Golin Harris helped Thrill Channel for a timely PR push just before Halloween. To grab the eyeballs of shoppers in the busy shopping districts of Causeway Bay, Tsim Sha Tsui and Mong Kok, frightening ghosts staffed an ice-cream van, handing free ice-cream cones out to passers-by. The Thrill Channel is available on Now TV, channel 125.
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