With the pandemic driving people indoors, gamers have responded by turning to esports in droves across APAC, creating a potentially lucrative opportunity for brands.
TOP OF THE CHARTS: In the pandemic, sponsors and advertisers are following consumers who have gone from from in-person tournaments, to virtual jousts, suggests a Google and Niko Partners report.
TOP OF THE CHARTS: Google-Niko Partners report shows that the idea of gaming as a male-dominated market is antiquated, as women's game play and spending rise.
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