BANGKOK - If you're a lingerie brand, you could employ the tagline 'Beauty inside' in several ways. There's the obvious route, involving gratuitous shots of scantily clad women whose inner beauty equates to expensive lingerie. Or there's the route that Wacoal Thailand and boutique agency CJ/Worx chose to take in a recent campaign.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins