multinational brands

Jul 29, 2016

In Japan, multinationals rediscover a forgotten market

Japan still offers considerable rewards for those willing to take it seriously

Jul 29, 2016

How MNCs can win the next five years in Japan

This month, our Globalist in Japan gives a personal view on how foreign companies can carve out a path to success in a market where many fail.

Jul 27, 2016

Mini’s Japan story highlights importance of uniqueness for MNC brands

The BMW Group car brand continues to grow thanks to distinct positioning and British heritage.